Invest + Impact
The Kajiado County Investment Authority has branded its 2023-2028 strategic plan as Invest+ Impact. This carefully selected name communicates the balanced promotion approach embraced across initiatives encompassing responsible investments that positively impact county communities while adopting sustainable financing models.
It brings together the core vision elements of equitable growth and ecological conservation. The first component Invest+ projects the proactive attraction of competitive funding into key sectors prioritized while simultaneously denoting value creation across capital inflows.
Whereas Impact highlights the transformative effect intended on wider socio-economic fronts through skills development, environmental stewardship, cultural preservation and innovation integration across the investments pipeline achieved.
Together they showcase the strategy’s central pillar targeting strategic investments balanced by enduring social empowerment and sustainability – thus aligning closely to the Authority’s fundamental purpose and principles.
This branding further draws from the outlined mission encompassing mutually beneficial mobilization of resources to undertake developments that uplift livelihoods. It ties closely to core values around professionalism, integrity, transparency and accountability which the strategy aims to uphold.
The Invest+ Impact identity reinforces the KCIA’s role as an ethical intermediary facilitating partnerships between investors seeking opportunities and communities prioritizing equitable sustainable development.
The visual identity framing of the name evokes the strategic foundations the organization has committed towards in fulfillment of its mandate as a responsible county investment steward. This differentiated branding hence aptly captures intended outcomes from partnerships and projects targeted over the plan horizon.
